59club’s Mystery Shopper process allows you to understand business trends, monitor performance, develop staff and exceed customers’ evolving expectations.

An independent mystery shopper audit allows managers to view their club through the eyes of their customers. Feedback will pinpoint strengths and weaknesses, whilst the ability to make service comparisons - to chosen competitors, the 59club industry and best performing clubs - on a global scale, delivers the motivation to advance.

The audit criteria dissects your service offering into the following categories: staff attitude, sales & upselling aptitude, facility standards and general operating procedures. This generates real and current information that can be acted upon.

59club have mapped out the perfect service experience within every revenue stream, complete with the flexibility to customise audits to reflect your individual customer journey.

Mystery Shopper Audits

Food and Beverage:

• Casual Dining
• Food to Go
• Premium Dining

Golf:

• Custom Fitting
• Golf Break
• Golf Tuition
• Group Golf Sales
• Membership Experience
• Member Sales
• Retail Enquiry
• Visitor Experience

Hotel:

• Conference & Events
• Hotel Guest

Leisure, Spa & Beauty:

• Membership Sales
• Member Experience
• Spa Day Experience
• Massage / Facial
• Spa Break