Engendering customer loyalty

The Viya app allows consumers to book golf and leisure activities across hundreds of venues in Dubai. We asked Julian Danby, Viya’s Director – International Business, to explain how it is driving global business.

Preparing to host a major

Andrew Whitelaw led operations at Emirates Golf Club in Dubai – the first property in the region to work with 59club. He is now General Manager and Chief Operating Officer of the 2026 PGA Championship venue Aronimink.

First Global B2B Customer Experience Insights Magazine has landed

59club’s commitment to elevate Sales & Customer Service across the entire golf & leisure industry, has seen the Customer Experience Management Specialist launch the industry’s first independent B2B magazine, concentrated solely on excelling standards, service optimization and elevating club profitability.

59club MEA announce nominees for regional Service Excellence Awards Ceremony

Presented by Luxury Carts Group.

59club Eminent Collection

59club's spotlight shines as the 2023 Eminent Collection is announced.

Technology always at the ready! 

59club is all about detail & data, and our technology plays a vital part in all of that, providing you with the ability to collect survey data direct from 1-1 survey invitations, or the simplicity of a well-positioned QR code or shareable link. We’ve also made some loyal friends along the way via mutual clients, and working together we can generate even more intelligence, while eradicating human error - that’s right, today we’re opening your eyes to CRM & POS hook-ups!  

Getting greedy with Group Golf Sales

The greatest thing about golfers is that they like to play in groups. No one likes to play golf alone and that gives us a huge advantage, whether that’s a monthly seasoned away day, or an annual group of 40+ visiting golfers, we want them to choose to visit us, right?! But are we consistently hitting all the high notes during their enquiry? After all, they’re probably canvasing a few other venues for the best rates.

Hospitality waits for no one!

From the second an employee arrives for work, and even before they’ve slipped their coat off and settled into their daily duties, there are customers waiting to be supported & served, and we expect that interaction to be delivered with a smile and genuine interest to help. (As well as hitting all the high notes within our Mystery Shopper audit criteria)  

Eminent Collection Returns

59club’s ‘Eminent Collection’ celebration is set to return this fall, as we continue to recognize the finest properties & leaders across the world of golf & hospitality, for their unwavering dedication to Customer Service Excellence.  

An Interview With: Rocío Sánchez, Finca Cortesin

In the tranquil haven of Costa del Sol, where the lush greens meet the boundless blue skies, Finca Cortesin stands as a testament to golfing magnificence.

Jason Hanna; Redefining Member Experience

In the competitive world of golf and country club management, staying ahead of the curve requires a combination of dedication, innovative strategies, and utilizing the right tools.

Employee Development Trends

In the world of club operations, having the right people, in the right places, behaving in the right way is paramount to success. A customer only has to receive one bad experience to disassociate themself with a brand or organisation, while spreading news of that poor experience far and wide. 

Written confirmation, what’s the point?

As the world continues to blaze the digital frontier, there are now more ways than ever to book a tee time or make a dinner reservation at your club. At face value, that’s a good thing. Additional ways to sell tee times and restaurant covers mean more ways to make your club more accessible and potentially profitable.  

We’ve hit our first milestone!

Last year, 59club announced its commitment to become carbon neutral across its global operations by 2030, and is unbelievably excited to have taken a huge step on that journey, with its UK & Ireland business now officially accredited with achieving neutrality in 2022. 

Are you a new age radical?

In the ever-evolving world of golf club and hospitality management, being a successful manager involves juggling multiple roles. In the whirlwind of these responsibilities, there isn't enough time to play guessing games about your member or guests’ needs. The best way to learn what your customers want at your club?  Ask them !!! 

Spotlight: Bernat Llobera, Arabella Golf

The game of golf has seen significant changes over the past few decades and so have the people who play it. Once stuck with the stigma of being stuffy and elitist, golf is now showing signs of getting younger, more inclusive and available to players of all abilities.

Bridge the gap between Expectation and Experience

A case Study exploring global New Member Onboarding trends In the modern landscape, data stands as the pivotal cornerstone guiding our actions and shaping our strategies. It offers insight, reveals patterns and uncovers hidden opportunities.

Celebrating Simon Wordsworth

We are thrilled to share some great news about our founder, Simon Wordsworth, who was recently recognised as the latest PGA Member to achieve PGA Master Manager status. This announcement comes from the Professional Golfers' Association itself, marking a new milestone in Simon's illustrious career and adding another feather to his cap. 

Boost your F&B operations

Golf clubs aren't merely venues for a beautiful round of golf; they're spaces where members bond over a meal or drink. As such, food and beverage operations play an essential role in shaping the member experience. However, balancing quality with profitability is a delicate dance that golf clubs across the world grapple with, especially during off-peak days. 

Avoid this costly question

In the world of retail, there is a common question that has plagued salespeople for years. It’s an easy question to ask, an easier question to answer and it does exactly nothing for your bottom line.  

Think Tank

Have you been here before? It’s an innocuous and generally harmless question with enormous upside.

Spotlight: Matt Barr, We-Ko-Pa

In today's competitive golf industry, it's crucial for golf clubs to deliver exceptional customer experiences to attract and retain players. One golf club that has successfully navigated this challenge is We-Ko-Pa Golf Club, located in Scottsdale, Arizona, which – under the leadership of General Manager Matt Barr – has seen significant growth in retail and F&B sales over the past two years. Their secret? Unbiased, actionable data collected from regular mystery shopping audits. 

Prospective Member Enquiry – The Power of the Phone Call

Members are the life-blood of many clubs; failure to convert them can prove expensive in both the short and long-term. But maximizing the opportunities which present themselves often comes down to having the correct person adopting the correct policies.

59Club Study – Connects Managers with Industry Insights and a Global Community

For those of you who are new to 59Club Study; the platform connects curious Club Managers and industry personnel from around the globe, creating opportunities to explore operational decision making from a wide range of operators in different locales, under different cultural norms, as we learn from each other.

59club Think Tank: Employee Retention

Which is more important for employee retention: higher wages or schedule flexibility? Employee turnover can be costly and time-consuming, and it's essential to keep your top talent motivated and engaged. Any club manager will tell you it’s much harder to find and train a new employee, than it is to keep good staff members happy.

Spotlight on Service – Featuring Abu Dhabi City Golf Club’s General Manager; Rhian Lobo

Running a golf club located in one of the most luxurious destinations in the world, Abu Dhabi, certainly puts a premium on excellent customer service. The city attracts a diverse range of visitors from all around the globe, from business executives to leisure travelers, all of whom expect a high level of service and experience and are accustomed to top-notch treatment wherever they go.

The F&B Upsell Engine

Making members and guests feel valued and welcome is an absolute no brainer for any hospitality venue, but for golf course F&B establishments which often operate with smaller margins and lower foot traffic than traditional restaurants, the line between success and failure is razor thin.

59club MEA & Asia Announce Regions Finest Service Providers

59club MEA & Asia brought the Golf & Hospitality Industry together on Thursday 8th March to celebrate elite standards of customer service excellence, as their annual awards event descended on JA Resorts, Dubai.

59club Middle East, Africa & Asia Service Excellence Awards

JA Resorts will host the annual 59club Middle East, Africa & Asia Service Excellence Awards ceremony, in March, as the leading performance management specialists return to host its prestigious ‘Golf Industry Oscars’, an event that has also become renowned for its educational and networking opportunities in addition to being a celebration of 59club’s clients’ achievements across the year.

Eminent Collection

An exclusive event hosted aboard the Sunborn London; a floating super-yacht hotel in Royal Victoria Dock, marked the special occasion for those having achieved the highest long-serving standards of customer service excellence. With a previous soiree delivered days before at one of Dubai’s leading restaurants; Carine at Emirates, as 59club’s first inductees were welcomed.

YAS LINKS, ABU DHABI RISES TO THE TOP AT 59CLUB MIDDLE EAST AND AFRICA SERVICE EXCELLENCE AWARDS

Thursday 24th March 2022

59CLUB MIDDLE EAST & AFRICA ANNOUNCES NOMINEES FOR THE 3rd ANNUAL SERVICE ‘EXCELLENCE’ AWARDS

59club Middle East and Africa is delighted to announce the nominees ahead of its 3rd Annual Service ‘Excellence’ Awards Ceremony, as the market-leading performance management specialist continues to honor those responsible for delivering the best customer experiences across golf, retail & hospitality.

59club MEA Service Excellence Awards

The Els Club will host the 3rd annual 59club MEA Service Excellence Awards ceremony, in March, as the leading performance management specialists return to host its prestigious 'Golf Industry Oscars’.

Why Troon Golf’s The Els Club, in Dubai hails 59club as an essential service provider

Tom Rourke is general manager of Troon Golf’s The Els Club, in Dubai. Here he explains how working with 59club has achieved an unprecedented level of membership at the facility and why he regards 59club as an essential service provider, both now and in the future.

59club selected to provide unbiased audits to quantify service standard & sales performance for Troon International

Troon International, a division of Troon, the world’s largest golf management company, has selected 59club to afford its venues full access to their market-leading ‘performance management’ products & services. 

Winners honoured at 59club MEA Service Excellence Awards supported by Golfbreaks

FINEST SERVICE PROVIDERS HONOURED AT 59CLUB MIDDLE EAST & AFRICA SERVICE EXCELLENCE AWARDS SUPPORTED BY GOLFBREAKS

59CLUB MIDDLE EAST & AFRICA ANNOUNCES NOMINEES FOR THEIR UPCOMING SERVICE ‘EXCELLENCE’ AWARDS

Dubai, UAE: 59club Middle East and Africa is delighted to announce the nominees ahead of its Service ‘Excellence’ Awards Ceremony, as the market-leading performance management specialist continues to honor those responsible for delivering the best customer experiences across golf & hospitality.  

59club Middle East and Africa partners with the Coffee Club

THE COFFEE CLUB HAS NO GROUNDS FOR CONCERN

Troon Abu Dhabi courses recognize the importance of utilizing Covid – 19 Golf Visitor Experience Audits

During these challenging times, Troon Abu Dhabi Courses -  Abu Dhabi Golf Club, Saadiyat Beach Golf Club and Yas Links have continued to work closely with 59club Middle East and Africa, as an independent partner, to ensure that their members and guests continue to enjoy the high levels of service and great facilities on offer, in a safe and comfortable environment. 

59club Middle East and Africa collaborating with the Els Club, Dubai and providing innovative benchmarking and customer experience solutions.

Under the management of Troon International and its promise of delivering extraordinary guest and member services, Troon offers unmatched amenities, exquisite dining, the finest playing surfaces, and an uncompromising attention to detail. The Els Club Dubai is no exception and is committed to deliver on the mission statement with forming collaborations and associations in the industry.

59CLUB LAUNCHES NEW VIRTUAL MENTOR EXPERIENCE

59club the leading sales & service analysts and training provider, have today released my59 Mentor, their intelligent virtual learning experience, safeguarding clients triumphant return to golf.

59club Middle East and Africa announces inaugural Service Excellence Awards Winners supported by Golfbreaks.com

Dubai Creek Golf and Yacht Club Dubai, UAE: 59club Middle East and Africa is delighted to announce the winners of its inaugural Service Excellence awards supported by Golfbreaks.com.

59Club accelerates expansion with launch of 59Club Middle East and Africa

59club cements its position in the Middle East and Africa with establishment of local office and formation of dedicated ‘MEA’ division amidst international growth

59Club business interface now available for Concept Customers

Concept has partnered with 59club to provide its golf, leisure & spa clients with new service analysis intelligence to measure customer satisfaction levels within their businesses via its high-end operations software suites.