The finest golf properties across The Middle East & Africa saw their teams descend on the Els Club, Dubai, on Wednesday March 23rd, 2022, ahead of the annual 59club MEA Service Excellence Awards.
A day which started with a 9-hole Team Scamble, ended in a glittering awards ceremony honouring our best performers across the region for having achieved the highest standards of sales & customer service excellence across 2021.
The winners are determined by scores collected from our impartial mystery shopping audits, which evaluate the experience afforded to visiting golfers and prospective members, in accordance with objective benchmarking criteria over a period of 12 months.
On the night, 59club MEA presented 23 awards, recognising ‘service excellence’ across all areas of the businesses – Sales, Service, Operations, Retail, Golf course, Food & Beverage and Membership.
Congratulations to all our deserving winners! Click here for more information, to read what winning means to the industry, and to watch the awards highlights video.
YAS LINKS, ABU DHABI RISES TO THE TOP AT 59CLUB MIDDLE EAST & AFRICA SERVICE EXCELLENCE AWARDS
High-profile venues across the Middle East & Africa recognised for service excellence
in ceremony hosted at The Els Club, Dubai.
The finest golf properties across Middle East & Africa saw their teams descend on the Els Club, Dubai, on Wednesday March 23rd, 2022, with the hope of claiming an industry ‘Oscar’ at the annual 59club MEA Service Excellence Awards.
A day which started with a 9-hole Team Scamble, ended in a glittering awards ceremony as the market-leading performance-management specialist continued to honour its best performers across the region for having achieved the highest standards of sales & customer service excellence across 2021.
The winners in the 59club MEA Service Excellence Awards are determined by scores collected from its impartial mystery shopping audits, which evaluate the experience afforded to visiting golfers and prospective members, in accordance with objective benchmarking criteria over a period of 12 months.
On the night, 59club MEA presented 23 awards, recognising ‘service excellence’ across all areas of the businesses – Sales, Service, Operations, Retail, Golf course, Food & Beverage and Membership.
And, for one property, there was special celebration as Yas Links, Abu Dhabi gained four awards after scooping Golf Agronomy Team of the Year, Golf Operations Team of the Year, Gold Flag Designation and the leading award of the night, the Ultimate Service Excellence Award. Attached picture from left to right: Daniel Wright, Corey Finn, Lee Waggott and Santos Montes.
Speaking of their winning performance, Matt Waters, Group Director of Golf, said; “We are extremely proud of the teams amazing efforts in achieving four superb awards at this year’s 59club Middle East & Africa Awards. We strive to deliver the best possible customer experience at both golf clubs and with the support of Troon and 59club, we have been able to continually improve to deliver some great results. I believe that the awards we have received this year are a true testament to the hard work and commitment from all team members over the past couple of years. Thank you to 59club Middle East & Africa for organising a fantastic awards afternoon and evening to allow all clubs the opportunity to celebrate their successes.”
Other Teams honoured on the night were Saadiyat Beach Golf Club who were awardedGolf Retail Team of the Year, the Els Club, Dubai who claimed Golf Membership Team of the Year and Montgomerie Golf Club, Dubai having scoopedFood and Beverage Team of the Year..
While Trump International Golf Club, Dubai repeated their success from last yearto receive the My59 Service Excellence Award for their continued commitment to engage, analyze and enrich their member and guest experience, utilizing a collateral of survey tools across 59club’s software platform.
The final awards of the evening and always a highlight of proceedings saw 59club MEA present their Industry Benchmark of excellence, it’s Gold, Silver and Bronze Flag Designations. These highly prized accolades recognise properties that provide excellent facilities for golfers to enjoy, as well as having achieved the required standard of customer service throughout the year.
This year, 59club MEA presented 9 ‘Gold Flags’, the deserving winners were: Abu Dhabi Golf Club; Dubai Creek Golf and Yacht Club; Emirates Golf Club; Jumeirah Golf Estates; Royal Golf Club, Bahrain; Saadiyat Beach Golf Club; The Els Club, Dubai; Trump International Golf Club, Dubai and Yas Links Abu Dhabi. Whilst 6 ‘Silver Flags’ went to Abu Dhabi City Golf Club; Al Hamra Golf; Club; Al Zorah Golf Club; Arabian Ranches Golf Club; Dubai Hills Golf Club and Montgomerie Golf Club, Dubai and 1 ‘Bronze flag’ to Meydan Golf.
Full list of 59club MEA ‘Service Excellence’ Award Winners 2022
Golf Membership Sales Team of the Year, sponsored by Worldwide Golf: The Els Club, Dubai
Golf Retail Team of the Year, sponsored by Luxury Carts Group: Saadiyat Beach Golf Club, Dubai
Food and Beverage Team of the Year, sponsored by African & Eastern: Montgomerie Golf Club, Dubai
Golf Agronomy Team of the Year, sponsored by Delta Turf Care/Toro: Yas Links, Abu Dhabi
Golf Operations Team of the Year, sponsored by Golf Genius: Yas Links, Abu Dhabi
My 59 Service Excellence, sponsored by Sunset Events Production: Trump International Golf Club, Dubai
Ultimate Service Excellence Award, Yas Links, Abu Dhabi
Bronze Flag Designations:
Meydan Golf
Silver Flag Designations:
Abu Dhabi City Golf Club; Al Hamra Golf; Club; Al Zorah Golf Club; Arabian Ranches Golf Club; Dubai Hills Golf Club and Montgomerie Golf Club, Dubai
Gold Flag Designations: Abu Dhabi Golf Club; Dubai Creek Golf and Yacht Club; Emirates Golf Club; Jumeirah Golf Estates; Saadiyat Beach Golf Club; The Els Club, Dubai; Royal Golf Club, Bahrain; Trump International Golf Club, Dubai and Yas Links Abu Dhabi.
Notes for journalists:
About 59club Middle East and Africa:
59club Middle East and Africa is the market leader in providing bespoke mystery shopper performance measurement programs for the Golf, Leisure, Retail, Spa, Events, F&B and Hotel Industries. Specifically designed to elevate sales and service standards, 59club provides ‘Mystery Shopper Audits’, ‘Customer Satisfaction Surveys’, and ‘Training Services’, empowering venue managers to analyze their entire visitor and member experience, enabling them to set targets, monitor performance and ultimately make informed decisions to advance. Based out of Dubai, Directors, Neal Graham and Mark Bull have over 25 years’ experience in the region, working in the golf and hospitality industries, supporting venues and organizations across 7 countries. 59club operates in four other different regions, UK, Europe, Asia and USA.
59club Middle East and Africa is delighted to announce the nominees ahead of its 3rd Annual Service ‘Excellence’ Awards Ceremony, as the market-leading performance management specialist continues to honor those responsible for delivering the best customer experiences across golf, retail & hospitality.
This year’s awards ceremony will take place on Wednesday, March 23, 2022 at the Els Club, Dubai. A 9-hole Texas Scramble competition will proceed the evening’s Gala dinner and Awards presentation.
The nominees for the Service ‘Excellence’ titles are determined by scores collected from an independent panel of mystery shoppers, utilizing 59club’s unique, non-subjective benchmarking criteria. Measurements to qualify for these highly recognized industry accolades includes a series of year long audits that focus on the property’s service levels, sales performance, staff attitude, internal processes and facility standards.
Leading the way with nominations this year is Saadiyat Beach Golf Club in Abu Dhabi, with a total of 4 nominations across the 7 categories. There are also nominations for a number of clubs in their first full year of working with 59club, including Al Zorah Golf Club, Dubai Hills Golf Club & Montgomerie Golf Club, Dubai.
The night’s proceedings will also see venues honored for their commitment to engage, analyze and enrich their member and guest experience, utilizing a collateral of survey tools across the my59 software platform.
59club’s coveted industry benchmark of excellence – its gold, silver and bronze flag designations will also be awarded on the night to those venues that have delivered the most consistent golf experiences, as 59club MEA continues to recognize properties that provide excellent facilities for golfers to enjoy, as well as having achieved the required standard of service throughout 2021.
Mark Bull, Director of 59club Middle East and Africa commented: “At a time when the golf industry is experiencing continued growth, the 59club MEA Service Excellence Awards, recognizes the industry’s most successful venues for delivering the highest levels of customer service and facility standards across the region in 2021.
“The year long 59club audits continue to provide essential and invaluable data for our clients to develop and evolve their customer service standards and anticapte the needs of their guests.”
Full Categories and Nominees
Golf Membership Sales Team of the Year: Abu Dhabi Golf Club, Dubai Creek Golf & Yacht Club, Els Club, Dubai, Saadiyat Beach Golf Club
Golf Retail Team of the Year: Al Zorah Golf Club, Dubai Hills Golf Club, Saadiyat Beach Golf Club and Trump International Golf Club, Dubai
My59 Service Excellence: Dubai Creek Golf & Yacht Club, Emirates Golf Club, Jumeirah Golf Estates, Trump International Golf Club, Dubai
Food and Beverage Team of the Year: Els Club, Dubai, Montgomerie Golf Club, Saadiyat Beach Golf Club and Trump International Golf Club, Dubai
Golf Agronomy Team of the Year: Abu Dhabi Golf Club, Els Club, Dubai, Emirates Golf Club and Yas Links, Abu Dhabi
Golf Operations Team of the Year: Dubai Creek Golf & Yacht Club, Royal Golf Club, Bahrain, Saadiyat Beach Golf Club and Yas Links, Abu Dhabi
Ultimate Service Excellence Award 2022: Nominees and winner to be announced on the night.
59club MEA’s 3rd Annual Service Excellence event takes place on Wednesday, March 23, 2022 at the Els Club, Dubai. Tickets are on sale now, to secure your place at the Awards Ceremony & Golf Day, please contact Neal Graham for further details at neal@59clubmea.com
The Els Club will host the 3rd annual 59club MEA Service Excellence Awards ceremony, in March, as the leading performance management specialists return to host its prestigious ‘Golf Industry Oscars’, an event that has also become renowned for its educational and networking opportunities in addition to being a celebration of 59club’s clients’ achievements across the year.
The highlight of the evening ceremony remains the awarding of 59club’s renowned industry benchmark awards – the bronze, silver and gold flags – which are presented to the venues that not only achieve the required standard of service as part of the mystery test audit criteria, but also provide excellent facilities for customers to enjoy.
A number of individual, team and manager titles which recognize the very best sales and service experiences within the hospitality industry will also be up for grabs on the night, and the event will also see venues rewarded for their commitment to engage, analyse and enrich their member and guest experience, utilizing a collateral of survey tools across the my59 survey software platform.
The evening ceremony precedes a series of inspirational education seminars, plus the 59club golf event; as the industry come together once again to celebrate Customer Service Excellence.
For all enquiries and to secure your tickets for the education seminar, golf event and awards ceremony taking place on March 23rd, 2022, please contact Neal Graham for further details at neal@59clubmea.com
